Running your own startup is always going to be risky, especially if you look at startup statistics. According to research, 9 out of 10 startups go belly up within their first year of existence. While there are many reasons why so many startups fail, one that keeps on popping up commonly is startups’ inability to scale their growth quickly in order to reach financial stability.
And one of the main reasons why startups fail to grow are Facebook Business Manager restrictions. You see, startups and Facebook Business Manager have goals that are polar opposites. Startups want to skyrocket their advertising efforts right off the bat, while Facebook wants to keep them in check with Business Manager limitations for beginners.
In order to help your startup get around them, let’s dive into all the ins and outs of Facebook Business Manager restrictions, as well as tips on how to avoid them.
Facebook Business Manager Restrictions Types
Before we get into details of Facebook Business Manager restrictions, let’s take a look at all the different levels of restrictions:
- Restrictions at the level of the entire Facebook Business Manager that impact both campaign and individual ad set budgets within it.
- Constraints specific to campaigns, limiting the total expenditure for that campaign.
- Spending caps can be applied directly to individual ad sets, restricting the budget for those specific ads within a campaign.
Next up, let’s look at why Facebook Manager restrictions happen, in order to learn how to circumvent Business Manager limitations for beginners.
Reasons Behind Facebook Business Manager Restrictions
The likelihood of getting your ad account restricted as a startup is very high because startups and Facebook Business Manager are at odds with each other. Still, it can be very useful to know the most common reasons for Business Manager limitations for beginners. They include:
- Newly created accounts, especially startups using Facebook Business Manager, face initial spending restrictions. This is to ensure that new advertisers build a positive compliance history with Facebook’s policies and terms before scaling their ad investments.
- Financial challenges, such as issues with payment methods (like expired cards or insufficient funds), billing complications, or broader economic factors, can lead to Facebook Business Manager restrictions.
- Breach of any of Facebook’s advertising policies or terms can result in conflicts, leading to limitations on ad or page activities.
- Suspicious activities, including repeated billing problems or unauthorized access, are flagged by Facebook, potentially triggering Business Manager limitations for beginners as they learn to navigate the platform’s rules.
Funnily enough, Facebook Business Manager restrictions can happen even if you have ticked all of the abovementioned boxes, since Facebook can impose due to a heightened risk of fraud in your particular niche, for example. Now, let’s finally take a look at what you need to do to avoid Facebook Business Manager limitations for beginners.
Best Ways to Avoid Ad Spending Restrictions
Avoiding Facebook Business Manager restrictions will require you to roll up your sleeves and learn a few things about how not to trigger. This means you have to:
- Deep Dive into Facebook’s Policies: Acquiring an in-depth understanding of Facebook’s advertising rules, terms of service, and quality standards is crucial. Ensuring your ads, pages, and campaigns adhere to these guidelines can help avoid Facebook Business Manager restrictions and minimize the risk of bans.
- Verify Payment Methods: Simple oversights, like not having enough funds in your credit account or using an expired credit card, can lead to temporary Facebook Business Manager restrictions. Regular checks can prevent these common yet avoidable triggers.
- Get a verified Facebook Business Manager: Obtaining verification for your Business Manager account can be a game-changer, largely freeing your ad spending from Business Manager limitations for beginners. Verified accounts often enjoy higher spending thresholds, offering more flexibility.
- Monitor Ad Spending: This is essential since sudden increases might signal Facebook’s algorithms to impose restrictions. Maintaining a budget and adhering to it ensures steady and suspicious-free campaign expansion.
- Refine Your Audience Targeting: Utilizing all available tools to precisely define your target audience ensures your messaging resonates with those most likely to engage. Social media analytics and competitor analysis can sharpen this focus, aligning your advertising more closely with the actual needs of your audience.
- Establish a Safety Net: While there’s no foolproof method to avoid Facebook Business Manager restrictions entirely, investing in compliance monitoring tools, adhering to established best practices, and continuously scrutinizing your campaigns for potential red flags can significantly lower the risk of Manager limitations for beginners.
Establishing a good relationship between startups and Facebook Business Manager can be a complex endeavor, but with the help of an agency ad account, you can speed up that particular process. More importantly, you can make sure that your ads, campaigns, as well as revenue never get interrupted by Facebook Business Manager restrictions. Good luck!